dinsdag 13 december 2011

New HEMA campaign


Have you already seen the new bra campaign for a dutch warehouse (HEMA)?
They've used the male model Andrej Pejic for their new 'wonderbra' campaign to show that the bra gives even men a spectacular cleavage.
It's kind of weird, no? If I hadn't known it was a man, I would most definitely think that the model for this campaign was just another female.

Tell me what you think.

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